Summary

Synopsis

If you have decided to produce an electronic newsletter or ezine for your business, or if you would like to improve upon your existing ezine or e-newsletter, follow this simple blueprint to increase the bountiful benefits of establishing an effective e-mail relationship with your clients and customers.

Objectives

• Identify the elements of an effective ezine
• Structure an ezine for your business or service
• List common mistakes in ezine production
• Unearth sources to develop compelling content
• Name how to establish/improve an ongoing electronic relationship with clients

Outline

• Introduction
• Overview
• Objectives
• Ezine vs. E-newsletter
• What Is the Difference?
• Where to Start
• Check Out the Competition
• Create a Name
• Determine Your Content
• Tap Your Target Market
• Focus on Customer Benefits
• Compelling Content
• Resources Unlimited
• Present Personality
• Heading Hooks
• Checkpoint I
• Entertaining Tips
• Tell a Story
• Extras, Extras...
• Circumventing Content Filters
• Basic Blueprint
• Create a Look
• Encourage Interaction
• Checkpoint II
• Promotional Pointers
• Enlist Incentives
• List Building
• Timing Tips
• Virtual Back-Scratching
• Internet Promotion
• Tic-Tac-Toe Treasure Hunt
• Ezine Evolution
• Final Checkpoint