Summary

Synopsis

You do not have to be a professional writer to learn how to create compelling Web site content. "Netwriting" is evolving into a new discipline. It is an invaluable skill that anyone can learn. Find out how good Web writing sells, fosters successful online business relationships, and creates Web-based credibility for your company.

Objectives

• Identify the unique requirements of successful writing for the Internet audience
• Benefit from the findings of recent research regarding Internet user behavior
• Incorporate concrete guidelines to enhance your Web copy and presentation
• Improve the overall effectiveness of your business Web site

Outline

• Introduction
• Overview
• Objectives
• Writing for the Web
• Internet Individuality
• A New Breed of Consumer
• Revealing Research
• A Case for Readability
• Navigation Logic
• Checkpoint I
• Netwriting Style
• Anticipate Impatience
• The Inverted Pyramid
• Making Headlines
• Toning Up
• Working Words
• Think Links
• Hypertext Hints
• Bulleted Lists
• Straight Talk
• Checkpoint II
• Customer Focus
• Content Conversion
• Adding Extras
• Holding Hands
• Gauging Credibility
• Content Counts
• Final Checkpoint