Summary

Synopsis

Are you experiencing difficulties with the sales and marketing of some of your products? Examine the key components of a thorough product analysis and the symptoms of tired products. Explore creative ways to improve tired products, such as product innovation, product differentiation, and product extension.

Objectives

• Identify tired products
• Explain four ways to rejuvenate tired products

Outline

• Introduction
• Overview
• Objectives
• Different Products
• Industrial versus Commercial
• Product Characteristics
• Raw and Finished Goods
• Tired Products: What Are They?
• Characteristics of a 'Tired Product'
• Indicators of a "Tired Product"
• Checkpoint I
• Tired Products: Key Features
• Differentiate: Process and Product...
• Technological Obsolescence
• Analyzing Timeframes
• Charting Product Activity
• Decline and Opportunity
• Rejuvenate the Product Life Cycle (PLC)
• Is the Product Dead?
• Product Analysis
• Checkpoint II
• Four Ways to Rejuvenate Tired Products
• Find a Homeless Product a Champion
• Innovate, Innovate, Innovate ...
• Innovate, Innovate, Innovate ... Find a Budget
• Differentiation: What is it?
• Differentiation: Strategy
• Product Extension
• Final Checkpoint