Summary

Synopsis

How people initially perceive and respond to your business, product, or service will often be determined by its name. If you are faced with the challenge of creating a name to brand a product, service, or business, follow this helpful guide to learn some basic strategies, creative techniques, and caveats involved in new name generation. This JEDlet does not cover legal trademark or copyrighting issues.

Objectives

• Determine basic name generation strategies
• Unearth creative resources to aid in naming exercises
• Avoid common blunders and pitfalls in name creation
• Understand the new rules that apply to naming for the Internet

Outline

• Introduction
• Overview
• Objectives
• Perception Pointers
• First Impressions
• Name Power
• Name Game
• What’s in a Great Name?
• Where to Start
• Identify Your Ideal Identity
• Pinpoint Your Target Market
• Creative Differences
• Memorability
• Checkpoint I
• Resources and Inspiration
• What’s in Your Name?
• Present Personality
• Birth of a Name
• Idea Triggers
• Brain Boosters
• Word Play
• Successful Sounds
• Checkpoint II
• Caveats and Considerations
• New Name Game Rules
• Naming for the ‘Net’
• Translation Blunders
• Simple Testing
• When to Change Your Name
• Trademarks
• The Final Decision
• Final Checkpoint