Summary

Synopsis

Learn how to structure your speeches for maximum impact and to differentiate between writing for the ear and writing for the eye. Obtain tips on using source material effectively. Advice from successful speechwriters provides you with a veritable arsenal of speechwriting tools.

Objectives

• Identify the structural elements of a successful speech
• Learn how to employ source material effectively
• Structure a speech for maximum impact
• Discern the difference between writing for the ear and writing for the eye
• Incorporate tips and tricks from successful speechwriters

Outline

• Introduction
• Overview
• Objectives
• Learn from the Masters
• The Secret Formula
• Unearthing Inspiration
• Personal Style
• Getting Started
• Topic Tips
• Pacing Pointers
• Checkpoint I
• Charting the Course
• Providing Incentives
• Finding Focus
• Mapping your Outline
• Launching an Introduction
• Route Markers
• Factual Fodder
• Stylizing Statistics
• Points of Interest
• Three Magic Talismans
• Checkpoint II
• Building Bridges
• Tackling Transitions
• Writing for the Ear
• Typing for the Tongue
• Reviewing the Route
• Ensuring a Smooth Ride
• Punch-packing Phrases
• The End of the Road
• Captivating Closings
• Parting Words
• Final Checkpoint