Summary

Synopsis

Placing your business on the Web is a costly enterprise. You need to capitalize on your investment by attracting significant traffic to your site. You can achieve this by implementing a number of marketing strategies that are tailored to this medium. Outlined here are five different methods you can implement immediately.

Objectives

• Identify the best ways for you to improve your site’s visibility on the Internet
• Apply several techniques to increase the number of visitors to your Web site
• Use Meta tags to boost your Web site’s ratings
• Employ alternative and traditional methods for attracting attention to your Web site

Outline

• Introduction
• Overview
• Objectives
• Banner Ads and Pop-ups
• What Are They?
• Effective Implementation
• New Ad Sizes and Formats
• Banner Tips
• Evaluating Cost
• Buying Banner Space on a Web Site
• Checkpoint I
• E-mail
• A Cost Effective Solution
• Special Offers
• Communicating Added-value
• Building Your List
• Direct E-mail Service Providers
• Tips
• Search Engines
• Getting Listed
• Register with Top Search Engines
• How to Submit Your Site?
• Optimize for Good Rankings
• Meta Tags
• Capitalize on Meta Tags
• Adding Tags to Web Pages
• Meta Description Tags
• Meta Keywords Tags
• Avoiding Penalties
• Additional Tags
• Making Images More Descriptive
• Creating Descriptive Links
• Site Maintenance
• Keeping it Up
• Checkpoint II
• Supplementary Marketing Strategies
• Link Exchange
• Offline Web Site Promotion
• Final Checkpoint