Summary

Synopsis

Learn different strategies to help you prepare for an interview with the press. Understand tactics for skillfully answering pre-interview and interview questions. Glean tips on how to present your organization and your message in a positive manner.

Objectives

• Describe at least four things that journalists need and want
• Name the three steps usually involved when meeting the press
• Suggest preparatory activities that will assist you when meeting the press
• List at least seven “tips and hints” to improve your interview with the press
• Practice good follow-up techniques

Outline

• Introduction
• Overview
• Objectives
• The Pre-interview
• Determining the Interview Topic
• Touching the Right Chord
• Courting the Readership
• Checkpoint I
• Be Prepared
• Anticipating Questions
• Writing a Script
• To Each His Expertise
• Checkpoint II
• The Moment of Truth
• Supporting Words with Facts
• The Interview
• Clip Art
• Crossword Game
• Impressions Count
• Anticipating Response
• The Final Touch
• Continuing the Process
• Persevere
• Media Relations is a Process
• Final Checkpoint