Summary

Synopsis

Get your money's worth every time you participate at a tradeshow! Use the methods proposed here to determine whether exhibiting at a tradeshow is a worthwhile investment for your company. Explore tips on how to plan, justify, and participate in tradeshows in order to obtain maximum benefits.

Objectives

• Define the purpose of a tradeshow
• List the benefits you can reap from exhibiting at a tradeshow
• Prepare a global cost/benefit analysis
• Name at least four costs associated with tradeshows
• Give three hints on how to increase interest in and traffic to your booth
• List two follow-up activities to maximize tradeshow benefits

Outline

• Introduction
• Overview
• Objectives
• What is a Tradeshow?
• Definitions
• Participants
• Why Exhibit?
• Develop Your Tradeshow Goals
• Benefits
• Weighing the Benefits
• Quantifying Value
• Typical Costs
• Cost Benefit Analysis
• Checkpoint I
• Choosing a Tradeshow
• Critical Considerations
• Preparing for Tradeshows
• Exhibit Location
• Exhibit Profile
• Promotional Material
• Selecting and Training Staff
• Number and Appearance of Staff
• Crossword
• Checkpoint II
• So You are On Camera
• Drawing Attendees
• The Secrets of Working the Booth
• Boothmanship
• Projecting the Right Image
• Follow-up Promptly
• Begin at the Tradeshow
• Make a Plan
• Final Checkpoint