Summary

Synopsis

Incorporate brainstorming as an effective problem-solving tool to conquer business challenges. Whether you are a small business owner, department head, or team leader, you can benefit from this invaluable asset in today’s competitive business environment. Learn how to creatively generate ideas and conduct productive brainstorming sessions.

Objectives

• Find new ways to come up with business challenges on your own
• Locate sources of brainstorming, help, and inspiration on the Internet
• Identify the elements of an effective brainstorming session
• Set up and moderate a brainstorming session in your company
• Identify solutions to business challenges through a variety of creative methods

Outline

• Introduction
• Overview
• Objectives
• The Calm Before the Storm
• The Birth of Brainstorming
• Define Before the Deluge
• Solo-Storming
• The ‘Associational’ Process
• The Early Butterfly Gets the Breakfast
• Brainstorming in Cyberspace
• Inspiration on the Internet
• Storming into the Future
• Checkpoint I
• Setting the Stage
• Leader of the Pack
• Choosing the Crew
• Atmosphere, Attitude and Accessories
• Briefing the Brainstormers
• Games People Play
• Sparking Spontaneity
• Random Word Association
• Idea Association
• Generating Electricity
• Breaking Barriers
• Challenge the Crew
• Checkpoint II
• Benefits of Brainstorming
• More than Fun and Games
• Chocolate Chip Cookies: Food for Thought?
• In Conclusion
• Final Checkpoint