Summary

Synopsis

Make a great first impression with your business card. A well-designed business card is an effective selling tool for highlighting the nature and forte of your business. Explore the basics of business card design and get inspired by illustrations of effective use of colors, fonts, designs, and borders.

Objectives

• List techniques for making an eye-catching black and white business card
• List techniques for making a noticeable color business card
• Add impact to your card design using shapes, designs, borders, and unusual printing techniques

Outline

• Introduction
• Overview
• Objectives
• What is in a Card?
• Standard Elements
• Design Parameters
• Fonts
• What is a Font?
• Tips for Using Fonts
• Designing a Black and White Card
• Using Fonts for Punch
• Fonts and Composition
• Using Borders for Definition
• Border Embellishment
• Effective Borders
• Capitalize on Established Styles
• Send An Immediate Message
• Using Visual Cues
• Effective Backgrounds
• Express Yourself
• Ideas for Backgrounds
• Stylized Images
• Distill Images into Simple Forms
• Printing Options
• A Unique Printed Card
• Printing Tips and Guidelines
• Checkpoint I
• Practical Steps for Using Color
• Color Associations
• Color Tips
• Using A Simple Touch of Color
• Checkpoint II
• The Final Phase
• Putting it all Together
• Evaluating for Improvement
• Tailoring to a Target Audience
• Original Design Strategies
• Final Checkpoint