Summary

Synopsis

To develop and preserve a positive corporate image, organizations inevitably rely on slogans. The information presented here offers valuable tools on how to identify a successful slogan, determine the right type of slogan to use for your product, and how to go about writing and testing effective slogans.

Objectives

• Find sources for inspiration
• Find creative ways to put your ideas on paper
• Determine which of your possible slogans is the most effective one

Outline

• Introduction
• Overview
• Objectives
• Slogans - Hard-Working Words
• Them’s Fighting Words
• Where to Start
• Identify Your Unique Selling Point
• Different Duties of Effective Slogans
• Checkpoint I
• Get Inspired
• Immerse Yourself in the Slogan Sea
• Winning Words
• Famous Slogans
• Funny Slogans
• Really Bad Slogans
• The Write Tools
• Invoking the Creative Process
• Getting into the Groove
• Word Association
• Do Not Be Afraid to be Dumb!
• Inspirational Resources
• Search Help to Sources
• The Back Burner Benefit
• The Eureka Moment
• Do Not Work in a Vacuum
• A Simple Test
• Count on your Clients
• Do Not Set Your Slogan in Stone
• Build a Slogan
• Final Checkpoint